Creating a robust loyalty platform is important.You need complete admin control, complex and comprehensive tracking, detailed reporting, flexible user segmentation with smart auto responders integrated at different interaction points. The more advanced the technology driving your loyalty program, the better .
On that same note your user experience has to be as seamless and simple as possible. Not all of your users are tech-savvy geniuses, so making platform that is easy to use is just as important as the complex technology that drives it.
How do you incorporate complex technology and simple user experience? Very few loyalty platform can provide you this difficult parallel. But here are some ways of achieving it.
User Experience – Use their existing log-in information for your website to access their loyalty portal, without having to visit another website.
Technology – customized and branded i-frame, matching the theme of your existing UI embedded in the customer “my account” page, accessed by the same log-in credentials.
Social Share Widgets.
User Experience - User can share your brand with a single click of a button by importing their email contacts or clicking the social media links. Users can even earn loyalty points for these interactions.
Technology - Preset, compliant email responders with both the senders and recipients name auto populated. Social sign-on through Facebook, twitter and other social media platforms. Stored User authorization tokens for emails and social networks along with email address of the referees.
Shopping Cart or CRM Integration
User Experience - Users make a purchase at your online store and are able to accumulate points immediately. Users can even redeem their loyalty points at checkout to apply appropriate discounts and credits.
Technology – Integration with your ESP and CRM systems through API. User points are automatically awarded based on presets such; time of purchase, product category, monetary value and more.